The Client: Avid Technology
Who They Are: A technology and multimedia company that produces professional audio and video editing software and hardware.
Skills: Creative Direction, Art Direction, Copywriting, Print Design, Packaging Design, Digital Design, Advertising
The New Avid
They came to Mod Op to refresh their look and give a new voice to what was perceived as a dated identity in a competitive landscape that catered to a younger audience.
The team, lead by Audra Pace, took on the challenge in giving the brand a facelift; which included numerous changes to the way that the company presented itself to the end consumer, while keeping the original spirit of Avid alive. This was comprised of, but not limited to changes in color, typography, various graphic elements, communications strategy, and tone of voice, which would eventually form the new Avid look and feel.
A Vibrant Packaging Design System
The result was a packaging system that could be incrementally implemented, and had room for growth into other areas of the brand, and was a fun foray into the new Avid.