The Client: Baha Mar Resort
Who They Are: A Caribbean destination perched in the secluded sands of Nassau’s Cable Beach,
where unparalleled luxury meets the Bahamian breeze.
The integrated resort development features three world renowned
hotel brands and a sweeping array of amenities
including an oceanfront casino, a Jack Nicklaus Signature golf
course, a championship racquet club, a flagship ESPA, a stellar
arts and convention center, and a thrilling collection of fine
dining, nightlife, and retail outlets.
Skills: Creative Direction, Art Direction Photo Direction Strategy, Production Logistics, Web Design, Print Design
2020 Campaign Shoot
The campaign would speak to three specific demographics of travelers: “The Family Ensemble,” “The Hip Couple,” and “The Romantic Getaway Pair.” Over the course of eight days, the team and I were challenged to capture video and stills that would effectively integrate into campaigns that targeted these audiences.
Shooting on the Baha Mar property is uniquely challenging with various factors such as weather, guests, legal formalities of getting action shots on the casino floor, and most importantly: water clarity and tide. Thus, a schedule was built to accommodate all scenarios and potential setbacks. A thorough shot list was put together to make sure that all angles of the property were covered, particularly new openings, such as the Baha Mar Beach Club.
We managed to capture a beautiful series of images and videos that authentically encapsulated the spirit of Baha Mar. These assets are now in use across a spectrum of channels; including digital banners, landing pages, social posts, print collateral, out of home advertising, et al.