Chubb

The Client: Chubb

Who They Are: A global provider of insurance products covering property and casualty, accident and health, reinsurance, and life insurance. Chubb’s clients consist of multinational corporations and local businesses, individuals, and insurers seeking reinsurance coverage.

Skills: Art Direction, Social Media Design

Social Media Templates

Chubb wanted to create a stronger dialogue with their consumers through social media and thought leadership – the strategy was to use pull quotes from their senior leadership team to start a dialogue with their consumers. In order not to be lost in a sea of homogenous text posts, Chubb asked for a designed template to create a cohesive graphic presentation for the posts across Facebook, LinkedIn, and Twitter.

Chubb already had a strong visual identity that was in place; what they needed was a permutation of that visual identity designed specifically for social media pull quotes. By leaning on their design standards the end results used their bold color palette to make the posts pop off the page, and a simple clean typographic layout to keep messaging clear and concise.

Credits

Studio: RF Binder | Art Director: Anya Ermakova | Senior Graphic Designer: Lisa Cracchiolo