Fanlime

The Client: Fanlime

Who They Are: At the intersection of sports and fashion, Fanlime started out as a custom curated app, by combining retail with a Pinterest-esque board system that allowed fans to follow exclusive visual and lifestyle aesthetic boards from favorite teams and athletes.

Over the years Fanlime has simplified their mission to be a cleaner influencer/stylist curated shop for sports followers who want more high fashion choices from their teams and athletes.

Skills: Web Design, App Design, UX/UI, Prototyping, Email Design

Digital Design

Fanlime was an all digital project, as such a lot of time was spent on making sure the experience was a fluid one. That the information architecture was intuitive, and that there were no awkward user interactions. All screen mockups were taken into InVision App to be thoroughly prototyped.

I was then asked to take the look and feel of the app and desktop web version of the service and expand on it. By using the visual language developed earlier in the design process, the team experimented with gamification, email blasts and other aspects of a digital business that might help boost organic growth and platform adoption.