HydroPeptide, a luxury skincare brand with a strong foothold in the professional space, saw the opportunity to grow their brand among the consumer audience. They approached Designit looking for a roadmap to expand their business and evolve their brand to match.
updated Brand Guidelines
Based on extensive consumer and category research, Designit built a brand foundation that resonated with both professional and consumer audiences. We used the brand foundation work as inspiration to develop comprehensive brand guidelines centered around a core message of confidence and education.
Updated Brand Guidelines
Meet the new HydroPeptide. A reinvigorated brand with room to grow. We took the brand’s refresh and gave it life, bringing beauty, approachability, and a message to engage consumers and professionals alike.
Campaign shoot – stills
Designit used these brand guidelines to build the campaign platform “Love Your Routine,” complete with assets for multiple channels across video, digital, retail, and OOH.
The “Love Your Routine” mantra gives our audience confidence to own their personal skincare routine, whether it’s a quick morning regimen, an elaborate nighttime routine or just a quick ‘pick me up’ during the day.
With this campaign we meet people wherever they are in their journeys and help them achieve their skincare goals.
The resulting brand refresh provided HydroPeptide with the aesthetic and messaging they needed to connect with a consumer audience. With brand guidelines, campaign assets, and an extensive content library, Designit set up HydroPeptide for optimal growth.
Studio: Designit Group Creative Director: Zack Holliday
Creative Director: Anya Ermakova Associate Creative Director: Lisa Hanley Art Director: Veda Nagpurkar
Graphic Designer: Ellen Hafer Producer: Nirana Singh Post-Producer Colby Wayne Video Editors: David Walsen & Garrett Weinholtz