MICROSOFT + WIPRO

The Clients: Microsoft, Wipro

Who They Are: The most valuable tech company in the world and a multi-billion dollar consulting firm.

Skills: Creative Direction, Art Direction, Copywriting, Digital Design, UX/UI, Experiential Design, Advertising

Ideation board + BTS video shoot

Building for B2B impact
Wipro Industry Innovation Experience is a collaboration between Wipro and Microsoft to create a comprehensive go-to-market plan for a series of industry aligned tech solution which run on the Microsoft Cloud.

The inaugural industry was Retail, launched in November 2022. It was followed by Financial Services and Energy & Utility in 2023.

Website

A 360° sales ecosystem
We started with strategy to ensure that all messaging was tailored to resonate with industry-specific audience segments. This allowed the creative team to build the overarching brand and messaging systems.

Brand Guides

Know your sales team
We dove deep into each solution, ensuring that they were market-ready and relevant to the industry sector.

This led to us building out a suite of collateral that aligned with relevant use cases.

The myriad touchpoints:

  • Brand + messaging guidelines
  • Pitch decks
  • Brochures
  • One-pagers
  • Microsite
  • User journeys
  • Email blasts
  • Touch-screen experiences
  • Scenic buildouts
  • Demo videos
  • Event planning
  • Signage
  • Digital ads
  • and more

Plano launch event

Know your audience
As the strategy team wrapped solution intake and leveling process, the team worked with SMEs to ensure that all messaging resonated with the appropriate audiences.

We built unique use-case journeys so clients could navigate a “choose your own adventure” journey that leverage value props that were specific to their business needs.

Persona use-cases

Step into the MetaVRse
The MetaVRse is an interactive gamified virtual tour experience. A space to explore the vast array of sales enablement content, chat, and video call in a custom built and branded environment.

The Financial Services experience was the inaugural industry to launch in the MetaVRse, followed closely by Energy & Utilities, with plants to integrate Retail in the near future.

MetaVRse experience

A scalable future
The Wipro + Microsoft Industry Innovation Program became a comprehensive and cohesive B2B sales enablement program.

The push to ingenuity and innovation showcased both companies as leaders in how to bring large-scale sales programs to life.

The stage is set for additional industries to join the roster, with Healthcare and Manufacturing being the first on the horizon.

See first-hand: Innovate.wipro.com

Content library

Credits
Agency: Designit Executive Creative Director: Stefan Hajek Group Creative Directors: Anya Ermakova, Robert Thompson Executive Producers: Anya Ermakova, Rich Gonzales Creative Directors: Patrick Halferty, Adam Deer Producer: Nirana Singh Associate Creative Director: Lisa Hanley Art Directors: Veda Nagpurkar, AJ Brillantes, David Walsen Digital Designer: Amanda Weaver Copywriter: Michelle Millard Motion Designer: David Walsen Director of Photography: Brett Bollier Video Editor: Kaitlyn Jackson Copy Editor: Scout Shannon