The Client: Russell Westbrook
Who They Are: An NBA star and fashion icon.
Skills: Art Direction, Branding/Identity
The Identity
To create the logos for his inaugural eyewear launch with Barneys New York and Colette Paris, I leveraged Russell’s upward career trajectory, and eclectic fashion sense. An icon and word mark were created that spoke to his personality both on and off the court by merging an upwards trending arrow with his ‘W’ initial – creating an aesthetically pleasing and versatile visual identity.
Implementation
The full identity; spotted in the wild. Used across web, print, packaging as well as on the physical glasses themselves – the Westbrook identity translates across all mediums and functions at any size.
Credits
Studio: DMA United | Art Directors: Anya Ermakova & Alyssa Evans
