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The Client: Russell Westbrook

Who They Are: An NBA star and fashion icon.

Skills: Art Direction, Branding/Identity

The Identity

To create the logos for his inaugural eyewear launch with Barneys New York and Colette Paris, I leveraged Russell’s upward career trajectory, and eclectic fashion sense. An icon and word mark were created that spoke to his personality both on and off the court by merging an upwards trending arrow with his ‘W’ initial – creating an aesthetically pleasing and versatile visual identity.

Collateral Image


The full identity; spotted in the wild. Used across web, print, packaging as well as on the physical glasses themselves – the Westbrook identity translates across all mediums and functions at any size.


Studio: DMA United | Art Directors: Anya Ermakova & Alyssa Evans