F/W 2021 Shoot

The Client: Zanella

Who They Are: A luxury menswear retailer that effortlessly merges old world craftsmanship with modern luxury.

Skills: Creative Direction, Art Direction, Advertising, Production, Social Media, Digital Design, Catalog Design

F/W 2021 Shoot

Fall/Winter 2021 Shoot
The team at Zanella reached out about doing a seasonal shoot for their F/W 2021 collection as well as the launch of their active pant. What came together was a dual purpose shoot–narrative driven lifestyle shots as well as e-commerce images for their site.

F/W 2021 Shoot

The concept
To bring some storytelling flair to the shoot we focused on the fixed aspects of production. The shoot had to take place in NYC, the active pant had to be featured in motion as well as in business situations. We had one day to shoot both lifestyle and e-comm shots.

Camera angle, forward movement, looking skyward!

Look up.

The sun shines.
The stars twinkle.
The behemoths in manhattan stand proud.

Zanella wants to make one thing in your life easier – so that you can look up and make strides in the direction of your dreams.

Circumstances change, but our workmanship, timeless styles, and durability do not.

So look up.
Chase your aspirations.

Knowing with confidence, that we have manufactured a pair of trousers that will support you on each stride of your journey.

2021 Stock book

The active trouser is for the man who values versatility in his wardrobe.

The man who understands the value of his time, and doesn’t want to spend time changing his look between work and leisure activities.

The man who understands that style never has to be sacrificed for the sake of comfort.

To this man, Zanella says “Avanti!”-“Go!”

Find your freedom in trousers that allow you to move as you choose.

2021 Stock book

Creative Director + Producer: Anya Ermakova Photographer: Kelly Walsh